Search engine optimization is a process that combines On page SEO, Off page SEO, Technical SEO, and Local SEO. These processes are related to each other and one does not work properly without the other. Therefore, they must be applied in specific cases.
On page SEO is the process of optimizing each page of a website for search engines and users. When on page SEO is applied, Google can easily understand the content and relevance of each page, helping the website to rank higher.It increases organic traffic and user engagement. Faster loading time and proper navigation keep users on the site for longer. On page SEO also improves conversions and helps Google crawl and index the website efficiently.It ensures that every page of the website follows Google’s guidelines and helps fix any issues. Ultimately, on page SEO transforms a website into a high-quality site, making it easier to rank on Google.
Off page SEO is the process of improving a website’s search engine ranking through external activities. It helps increase a website’s authority through backlink building, social signals, brand mentions, guest posting, and more.Creating high-quality backlinks makes search engines consider the website as trustworthy, which increases its ranking potential and boosts traffic. Off page SEO also enhances website authority, such as Domain Authority (DA) and Page Authority (PA).Getting backlinks from high-authority websites increases credibility among users. Additionally, off page SEO helps improve conversions and gives a competitive edge over rival websites.
Local SEO is a process or strategy that makes a local business visible on Google. When users search, it helps rank the business at the top of Google Maps and Local Search Results, attracting nearby customers easily.Local SEO is also known as Google My Business (GMB). It not only increases user trust in a business but also encourages them to visit the store for shopping, leading to a higher number of physical visitors.Additionally, it helps businesses stay ahead in local competition and reaches the target audience for free, unlike paid advertising.
Technical SEO is the process of optimizing the architecture, code, and server setup of your website to get it crawled, indexed, and ranked by the search engines efficiently. In case of a poor technical setup, even the best content will lose out on rankings.Search engines prefer sites which are fast, secure, responsive, and minimal. If your website has technical issues like sluggish speeds, crawling issues, or content duplication, it can reflect negatively on your rankings and traffic.